Thursday, August 28, 2008

How Powerful An Idea Can Be

By Stu McLaren


I want to talk to you about the power of an idea. This opened my eyes, as to how many different areas of opportunity surround a single idea.

Before really getting into things I want you to print off this article. Make notes about how one idea can do wonders for your business and post it near your work space for continual motivation.

The power of an idea can increase your response rate, whether it's be the response of opening your E-mails, whether it be the response of people to your communication on your website, whatever. One single idea can increase the response rate of your website, of your E-mails, of your promotions.

Michel Fortin, who is a renowned copywriter, shows one powerful one idea can be time and time again. He slightly changes his copy and tests one variable, or one idea against each other in order to get the perfect combination. That's how powerful an idea can be.

An idea can do so many different things for your business. It can increase the sales you do, therefore your profitability. It can also increase traffic leads to your website and conversion ratio.

I've been very fortunate to learn from John Childers on a very close scale, and he is one of the most profitable seminar speakers and promoters that are out there. The reason is because he has all kinds of great ideas to maximize sales, minimize his expenses, and therefore maximize his profitability of each and every seminar.

Minimizing his expenses, maximizing his sales all comes from little ideas which make him very profitable at what he does.

The power of an idea can also increase your distribution of your products or services. It can increase the speed to market, in which you get your idea from concept to cash. It can increase the reach, or the number of people that your message gets to.

Everything that I've listed, one idea can do.

One idea can increase the perceived value and quality of your products. From this that idea can also increase the number of referrals that you get for your business.

Have you ever thought about how you could slightly change yourself to increase your likeability? One thing about yourself- one idea - could dramatically increase your likeability. One idea could also increase the number of people subscribing to your list and your customer base.

At a recent event, call the Big Seminar, I experienced first hand how ideas can increase the number of people wanting to do business with you.

Earlier in the year I held my own event, the Idea Incubator, and one idea I presented was so successful I had people approaching me wanting to do joint ventures. One idea can be so powerful.

It can decrease the steps someone has to go through in order to purchase one of you products. One idea can decrease the number of refunds.

Customer satisfaction is sometimes very time consuming, but one idea can decrease the amount of time you need to put forward for it. The number of complaints can be decreased from just one idea.

Armand Morin is awesome at this. He has all kinds of ideas to take the work load off of him and his company when it comes to customer service.

One idea can affect every aspect of the buying process. It can decrease the time it takes for someone to go through it. It can decrease the response time of people reacting to your promotions. It can decrease how long it takes you to convert your ideas from concept to cash and how much money you are spending on your business.

Ideas are extremely powerful and have so many benefits.

There is an important other piece of information that I want to share with you. This especially pertains to those of you who are information marketers or sell any type of information product. Realistically, this pertains to any of your who simply just care about your customers who are buying your products.

Your customer's success rate can be increased just from one idea.

Does it make you feel good when your customers succeed? If so, you will want them to continue succeeding and generating all kinds of ideas will help them to just that. If your customers keep succeeding, they will return the favor and give you great testimonials. All from one idea.

Your business will grow and succeed because once you think of one idea, another will bounce off that one and another, and so on.

I get very excited about this topic, if you can't tell, because creativity is a passion of mine that has opened a tremendous amount of doors in my life.

Why am I in the position that I have been privileged to be in at such a young age?

Generating ideas and converting ideas from concept to cash as quickly as possible is something that I have worked on to master.

What is even more exciting is I know that everyone out there has the potential to do the same. Get out there and get those ideas flowing!

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